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Module 4. Unit 3: Communicating
We live in a multicultural world, whether we want to
or not... Communication in today's world requires culture. Problems
in communication are rooted in who you are, and in encounters with
a different mentality, different meanings, a different tie between
language and consciousness. Solving problems inspired by such encounters
inspires culture. (Agar, 1994).
Basic communication studies focus on the channels of communication:
words, non-verbal communication, and emotions. Mastering your "voice" as
a manager is critical to successful working relationships. James Carey discusses
two views of communication: the transmission view and the ritual view.
The transmission view is defined by terms such as "imparting," "sending," "transmitting," or "giving
information to others." It is formed from a metaphor of geography
or transportation. In the nineteenth century but to a lesser extent
today, the movement of goods or people and the movement of information
were seen as essentially identical processes and both were described
by the common noun "communication....A ritual view of communication
is directed not toward the extension of messages in space but toward
the maintenance of society in time; not the act of imparting information
but the representation of shared beliefs. If the archetypal case of
communication under a transmission view is the extension of messages
across geography for the purpose of control, the archetypal case under
a ritual view is the sacred ceremony that draws persons together in
fellowship and commonality. The indebtedness of the ritual view of
communication to religion is apparent in the name chosen to label it.
Moreover, it derives from a view of religion that downplays the role
of the sermon, the instruction and admonition, in order to highlight
the role of the prater, the chant, and the ceremony. It sees the original
or highest manifestation of communication not in the transmission of
intelligent information but in the construction and maintenance of
an ordered, meaningful cultural world that can serve as a control and
container for human action...(Carey,
Whatever our communication intentions, all managers'
actions, verbal and non-verbal communication have grave negative or remarkably
favorable implications and interpretations by our internal and external
stakeholder organizations. As information studies students you have and
will continue to understand, interpret, and use a variety of communication
media. One often cited model in information science is Shannon and Weaver's
(1949) communication mode; a dated and more mechanistic view of communication
than other more modern theories.
Carey discussed the role of communication in all of its forms in facilitating
individual and social construction of meaning (thoughts, beliefs, and
intentions expressed in speech and in practice.) How a manager communicates
within a workgroup and an organization both shapes and is shaped by the
Did you know that the average American business
generates an estimated 30 billion pieces of original writing each year.
(Estimate in 1993; I wonder if it included email?) In graduate school,
faculty members encourage you to develop a scholarly voice in papers
and articles. This voice is often inappropriate, however, for most business
communication. A few basic pointers from "Write
on! Tips for effective communication" follow:
- Be specific. Misunderstanding arise when writing lacks clarity.
- Avoid redundancies.
- Aim for a positive spin, even when it is a negative message.
- Use active, not passive voice.
If you've never read Strunk and
White's Elements of Style, put it on your to do list!
The volume explains correct English usage through memorable and, often,
humorous examples. For example, Rule #12 Avoid tame, colorless,
hesitating, non-committal language.
Managers must also be able to communicate to groups
either through formal presentations or persuasive reports or budget requests.
Such presentations must target the audience with sensitivity to presentation
style, color, clarity, and legibility of information conveyed through
handouts or projection. If you are shy or uncomfortable when making public
presentations, chart a plan to improve your self-confidence and presentation
skills either through practice or more formal tutoring in groups such
as Toastmasters. None of us are born eloquent and persuasive communicators.
Nonetheless, ffective communication skills are critical to an effective
p. 291-324, Communication, Course Documents
Write-on: Communication tips, Course
Write a persuasive memorandum to your "mythical" or
actual boss on a topic of your choosing. Select a topic that focuses
on an organizational or employment issue that is important to you.
The memo should practice clear, specific, persuasive communication
and should not exceed one page.
Write a cover letter and prepare a professional resume that targets
your "dream job." Please consult the resources available
from Career Services resume
resources for resume building and format suggestions.
Identify a classmate to be your editor and critique partner
with who you will exchange and evaluate memos and your resume.
Make both of the above items a part of your Management e-Portfolio
||July 6 11:30pm
||Part of Management e-Portfolio